How to Set Up a Google Ads Account

Everyday expertise is also relevant. For example, a person who was born and raised in Baltimore could be considered, by Google, able to create expert content about living there. Authoritativeness – To determine authority, Google looks for information about the reputation of an organization or individual. Users want to find content created by an authority in an industry, because they know they can trust the information. If a podiatry company’s CEO, for example, has written articles on the subject that have been cited in research papers, Google will view that company as authoritative.

Trustworthiness – Google needs to be able to trust your website for it to Photo Editing Services  rank highly. There needs to be information about your location, employees, terms and conditions, history, and contact information readily available on your site for it to be considered trustworthy. They also look at customer reviews and business performance when determining this. Why Do I Need It? Statista chart displaying data on the topic of internet usage in . As the above chart indicates, approximately . million Google searches are conducted every minute. It is, without a doubt, the most used browser worldwide.



For most people, Google is the go-to search engine for just about everything. Considering that, it’s important that your website has the qualities Google has deemed necessary for an expert, authoritative, trustworthy brand. When providing search results, Google wants to deliver the best options out there. In order to do that, they need to separate the highest-quality content from the rest. For example, if someone makes a medical query, Google wants to be able to connect that person with answers from a real doctor before a person without credentials.