Xiaohongshu and Douyin are becoming

On the Internet, where everyone is in danger, a social utopia with interests as the core is established. In addition, Xiaohongshu and Douyin have also been upgraded through functions such as opening chat groups, providing an effective path for users to import private domain traffic from public domain traffic. While consolidating internal traffic, they have also added new social scenarios. . Based on these operating methods,  secret social bases for some users. Therefore, Xiaohongshu and Douyin already have the


foundation to build strong social scenes in the two Malaysia Phone Number Data subdivisions of acquaintance socialization and stranger socialization. In addition to the attractiveness of content to users, the social value of content platforms also comes from the migration of users’ own social needs. In daily work and life, WeChat’s irreplaceable status determines that it can still occupy the C position in the social application market. However, users are not satisfied with the status quo of being consumed by a single platform. As a result, some users have a social need to escape from real relationships - more and more young people are eager to establish simple relationships outside of work and family. Social





relationships, and the traffic generated by these new demands also flows to interest-driven content platforms. Judging from the results achieved by Xiaohongshu and Douyin, interest content not only contributes new traffic growth points, but also creates a new social space. This may not be the main reason why Alipay poached the former, but it is foreseeable that when Alipay aligns with Xiaohongshu and Douyin and truly makes up for its content shortcomings, it not only solves the traffic problem, but also has the real strength to compete in social networking again. .