Otherwise the effect can be adverse and harmful

Videos de Branded Content… If you don't do video marketing you're already late. Marketing Strategies with Influencers It is a strategy to gain sector credibility, trust and increase the community of followers through influencers or digitally influential people in your sector or activity. The key is knowing how to select influencers that really impact our target and help us build a solid relationship with the community. You can analyze their community, see their Klout or Kred or Alianzo index, the level of engagement of their publications... take quantitative and qualitative data to make the best decision.

The objective is for them to become “brand ambassa Phone Number Data use their social networks to launch their messages and content to their entire community. It is important not to vandalize messages, which are not commercial or promotional. The influencer must “speak” about the brand in a natural way and provide value. . 6. Neuromarketing For a few years now it has been a trend and it is increasingly applied in actions, campaigns and market research. Neuromarketing studies and analyzes the emotions that make the consumer end up buying one product instead of another through science.



Surely you have ever seen a person with a head full of electrodes watching advertisements or trying different products. And how on a screen we see how parts of the brain activate depending on the stimuli. People respond to external stimuli, and that reaction or response leads us to make purchasing decisions. Because everything influences, the shapes, colors, music, characters, textures, messages... Neuromarketing can be a very interesting alternative. 7. Street Marketing It is true that this strategy is not digital but it complements any other marketing strategy, both offline and online.