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Direct List of entertaining (humor) negative phrases in Yandex. Direct List of stop words by topic for adults (18+) List of negative keywords for YAN List of negative keywords Yandex.Direct (download) Negative keyword operators Yandex.Direct - correct usage Negative keywords used in advertising in Yandex networks (YAN) Conclusions and recommendations The concepts of "negative keyword" and "negative phrase" and their benefits for your business The mechanism for displaying a contextual advertising ad is quite simple: an Internet user types in a specific search query, the system displays resources that may be of interest to him.
Keywords in this case play the most important role. The concepts of "negative keyword" and "negative phrase" and their benefits for your business A negative word is a word that is set at the photo editor level of the semantic core. It is it that can help reduce the cost of unnecessary non-targeted clicks and prevent a decrease in CTR. Phrases that you do not see as “guides” to your site can be added to a kind of “black list”. These will be negative phrases. According to Yandex.
Direct rules, they should not exceed 20,000 characters (without spaces) and consist of more than 7 words. How negative keywords work in Yandex. Direct In order to hide your ad from users who search for an inappropriate query, it is important to correctly formulate the purpose of your ad. By what principle do minus phrases work in Yandex Direct For example, you are selling construction tools and want potential buyers to see you as a supplier of quality products, and not look for “Where is cheaper. |
