20 LinkedIn Marketing Tips For B2B Strategy

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. Despite the fact that it took the network 6 years to reach 50 million members, experts estimate that someone new creates an account every two seconds in 2023. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $75,000, which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers.

There’s a lot to love about the network, and we’ve developed a comprehensive Clean Email list of LinkedIn tips for your social media strategy. LinkedIn Marketing Tips Image source Company Pages 1. Invest in Banner Images Much like on Facebook, the first thing visitors to your LinkedIn company page will see is your banner image. Invest in a high-quality image that’s 646 x 220 pixels or larger, and consider using this space to promote your corporate culture, campaigns, or announcements. 2. Optimize Your Products & Services Tab Fully optimize your company’s products and services page with visuals, and keyword-rich descriptions of what you have to offer.



Use Targeted Emails Thoughtfully Companies can send followers of their business page email messages about updates, announcements, or new content offers. Be mindful of how often you contact your followers, and avoid spamming anyone. 4. Ask for Recommendations Leverage your brand’s most-loyal promoters to lend credibility to your page with recommendations of your products and services. 5. Develop a Diverse Content Strategy Your social media content strategy should include a balance of your best blog articles, offers, and industry-related news.