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But great B2B landing pages do exist. And the most successful examples aren’t just pretty to look at—they also nail three super important principles. They… Create an engaging experience that makes prospects acutely aware of the problem you solve. Promote your offer clearly and simply. Cleverly lead visitors through consideration, towards conversion. what goes into a high-converting B2B landing page, we’ve strapped on our marketing goggles and done a deep dive into some of the best examples we could find in 2023.

Scroll through to see how these businesses  Denmark WhatsApp Number Data are getting more leads with their pages, learn from their best marketing tactics, and find some inspiration for your next campaign. Everything you need to know about B2B landing pages: What is a B2B landing page? Do landing pages work for B2B? B2B landing page best practices The best B2B landing page examples in 2023 What is a B2B landing page? Before we get into those sweet B2B landing page examples, let’s first talk a little bit about what a B2B landing page even is.



A B2B landing page is a standalone, campaign-specific web page created for a single marketing or advertising campaign. Think of it this way: It’s where a potential B2B customer “lands” after they click on a link from one of your ads, emails, or social media posts. Get it? Sending your B2B traffic to a landing page is way more effective than sending folks to your website. That’s because landing pages are designed with just a single goal in mind: getting visitors to accept your call to action (or “CTA,” if you’re feelin’ cool).