Marketing in medicine: how to effectively attract and return customers

According to Superjob, in Russia, 37% of doctors take out work, some of them are engaged in the development and promotion of the medical clinic. Almost everyone asks the question: “May attract patients?” The answer is that it is important to sell your services more profitable than competitors and maintain a constant influx of customers. To do this, you need to use marketing tools.
In this article, we will tell you how to promote a clinic or an individual doctor, and also answer what the features of medical marketing are. It is on this that the earnings and number of customers from a certain doctor or clinic will depend.
Delegate Marketing
Before you attract patients, it is important to make a reservation. Doctors are also susceptible to “manageer syndrome”. This is a condition in which emotional shopify website design  exhaustion occurs due to reworking and stress.
Health is a complex science, but simultaneous advertising will definitely lead to additional tension. And marketing in medicine is complicated by legislation. To do this, it is better to use the services of additional specialists, in particular - the administrator. The average salary of a specialist in 2023 is almost 40 thousand rubles according to the City of Work. It is expensive both for the promotion of the medical center and for the doctor.
For this amount, he will track your social networks, respond to customer reviews and keep records for admission, interview patients.
However, you can save on the services of an administrator and partially advertiser through Revvy for marketing medical services. For 2990 rubles a month, the client will automatically receive a confirmation of the appointment, and after taking the program will request a response from the patient on a five-point scale.
If the review is positive - sends a request to double the feedback of patients on Prodoctorov and other services, if negative - sends a notification to you and you can solve the problem even before the publication of negative reviews of patients on the Internet.
Use the medical services
This is important if you need to promote a clinic or a self-employed doctor. In this case, you need to use Prodoctorov, СберЗдоровьеSberHealth, Yandex Health, iDoctoriDoctor, Napjusting and other similar resources. This is another feature of medical marketing.
On the Doctors, patients read reviews about clinics and doctors. Only comments are posted on the site, and patients are registered with specialists through the platform. Here are some tips for promoting a medical center and a doctor on services:



    Download the documents. You will be useful to your medical diploma and data on advanced training. The photo will be posted on your website page. The overall rating of the specialist will also depend on this. The more data you upload about yourself, the higher will be the special “Opening” scale. This has a positive effect on attracting customers to the dentistry and other clinics - the overall rating is calculated on the basis of average arithmetic reviews and experience. The patient can see the list of employees of the entire medical center.