標題: Which Amazon Seller Plan Should You Choose? [打印本頁] 作者: shuklarani41423 時間: 2024-11-10 11:25 標題: Which Amazon Seller Plan Should You Choose?
One of the first important decisions you'll need to make as a new seller on the marketplace is the type of plan you choose. It will not only affect your Amazon fees, but also the success of your business overall.
There are currently two types of Amazon FBA selling plans : Individual and Professional. In this article, we will compare the features of each.
What is the fundamental difference?
The main difference between the individual and professional plans is the projected sales volume.
Individual is for those who do NOT plan to sell on page seo service large quantities. That is, it is typically used by sellers who sell 40 units (or less) of their product each month.
While the Professional Seller Plan is for Amazon's "big players". For sellers who are looking for big volumes, want to run ads and win the Buy Box.
Moreover, "professionals" have the opportunity to sell in ten additional categories:
Car accessories and spare parts.
Products in the B2B segment.
Jewelry.
Paintings, art objects.
Collectible coins and vintage items.
Delicatessen, groceries.
Provision of professional services.
Science and industry.
Watch.
Video, DVD and Blu-Ray.
Simply put, you won’t be able to sell silver bracelets or, for example, trunk mats, being an “individualist” – the platform simply won’t allow you to choose such a niche.
Amazon Individual Plan
It will cost you only 0.99 cents for each unit sold. Its main advantage is that there is no fixed monthly fee.
But this can also be called the main disadvantage. Let's say if you sell 41 items in the current month, you will pay $40.59 (41 items x $0.99) as a seller's commission.
The individual tariff plan is ideal for testing demand for new products and niches. However, you will not be able to use advanced sales tools.
Important! These figures apply ONLY to the tariff and do not include referral fees (8-15%, depending on the category), fulfillment fees (delivery of batches to warehouses and fulfillment of orders) and other expenses (e.g. long-term storage fees).
You can find out more about all the figures, fees, taxes, tariffs and payments on this page .
Amazon Professional Plan
Costs $39.99. Gives access to branded tools such as A+ Content, Stores, and more. Also, as a "Pro" you can:
manage inventory using spreadsheets and reports;
offer customers free shipping;
use API integrations;
add multiple users to your account.
One of the biggest advantages of professional sellers on Amazon (compared to individual ones) is their right to win the Buy Box ( what it is and why you need it, you can read in this article ).
True, this may not be relevant for you if you sell products of your own brand/production. Exclusive products receive "boxes" a priori, without competition with competitors.
Another huge advantage of the Professional plan is the use of pay-per-click (PPC) advertising, i.e. the ability to advance to the TOP of the search results on the site.
Which one to choose?
It would seem that the situation is obvious: Professional Seller Plan is ultimately much simpler, more profitable and more comfortable than Individual.
However, everything depends on your niche, strategy and business plan. Amazon will never miss an opportunity to earn money on sellers, but with the right approach, this cost item can be minimized.
For example, if your product is quite expensive and exclusive, is not a must and is not cheap, then perhaps in such a situation it will be profitable for you to pay 0.99 cents per sale.
