As a result, we were able to produce much higher quality content on the Berlitz Blog than other English-related blogs, and we were able to achieve great results. Content marketing isn't just about the quality of your writing. Whether it's audio, video, or downloadable templates, we need to consider every possible way to solve user problems. 4-3. The most important thing is to concentrate on solving the user's problems. ──What do you feel is most important for successful content marketing? It is about understanding the intent of search users and focusing on solving their problems. Content marketing is all about creating content that is truly valuable to users. Therefore, it is necessary to thoroughly consider what the user's intention was when searching for that keyword. As a for-profit company, you tend to focus on conversion, such as how to get people to step on your banner and how to lead the way.
However, what is important is how well you can respond to users' concerns and issues. To do this, return 120% of the search intent results instead of 100%! You need to approach it with this mindset. For example, one of the frequently searched keywords is "English autumn." The search intent is mostly "How do you write autumn in English?" Therefore, I added "autumn = fall, autumn" in the title of the article so that you can find the answer just by looking at the search results. We thought it would be best from a user's perspective if they could find the results just by searching without having to click. However, that may Chinese UK Phone Number List not be the only intent of the keyword "English Autumn." Some of them may be trying to explain to foreigners the meaning of autumn reading. Or maybe you want to learn about autumn culture overseas. Various such hypotheses can be considered. Therefore, in the actual article, I wrote an article that answers all of these questions.
For content marketing to be successful, it is important to think deeply about solving users' problems. 5. in conclusion As long as you have the best content, results will definitely follow. What did you think. once a week and has been able to achieve great results by staying user-centered. I hope this will be helpful to marketers who are struggling with content marketing. I think the number of accesses has increased since I felt like I got the hang of it. Thanks to you, we used to receive only a few inquiries from the site, but now we receive over 30 inquiries per month. In the future, we will increase the amount of high-value content, further increase the number of accesses, and ultimately lead to an increase in the number of contracts.During this time, I met Buzz Club and was very impressed by their approach to content, which emphasizes quality over quantity. After requesting consulting, I spent a month producing two articles. Immediately after posting the article, it received a great response on social media, and I received a request from a publisher, which led to the publication of two books. |
