SEO and PPC can work together –
Here's how Learn how integrating SEO and PPC into digital marketing strategies can maximize ROI, generate more leads, close more sales, and improve audience insight, plus effective tactics you can use . Smiling woman with glasses and long hair on white background Kayla Johansen Digital Marketing Specialist Author block right corner shape October 25, 2023 5 min. read SEO and paid search drive 68% of website traffic , but should these two tactics be used together? Although both SEO and PPC aim to capture search traffic, marketers often view them as opposites.
After all, SEO is organic, with no paid placement, while PPC requires you to pay to get top-notch search space. However, the most comprehensive digital marketing strategies involve SEO and PPC Australia Phone Number Data working together. You do not know how ? Keep reading to discover eight ways to integrate SEO and PPC into your digital strategy. What is SEO? SEO is a digital marketing strategy that involves optimizing various elements of a website to improve its ranking in search engine results pages (SERPs) .
It uses several techniques, such as keyword research and targeting , improving page loading speed, and link building . What is PPC? PPC is a digital advertising strategy that involves placing ads at the top and bottom of the SERPs and paying every time someone clicks on your ad. Google Ads and Microsoft Ads are two of the most popular PPC platforms. Can SEO and PPC work together? Yes, SEO and PPC can work together. |
