13 Ideas for an Online Clothing Store Blog - From Inspiration to a Content Plan
Content is a powerful tool for promoting a business in the fashion industry. It helps to share information about the product, convey brand values, talk about creative processes and the team’s success story — in general, to form an attractive image of the company and establish trust with consumers. An engaging and informative blog creates more than just a sales platform, it creates a digital space where consumers become part of a community. To retain this audience and attract new customers, it is important to be strategic about creating a content plan. What to blog about to drive audience engagement and increase website conversion? Grizzly explains.Informational content Story about the history of the brand [b][url=https://www.bulkmailmasters.com]bulk email campaigns[/url][/b] Tell us about your brand’s philosophy, history, and values — this will serve as a good help in building trust with your target audience. According to a 2019 Social Media Today study , 90% of consumers consider authenticity an important factor when choosing their favorite brand (compared to 86% in 2017). Consumers care more about authenticity than pretty packaging: 61% of marketers agree that authenticity is the most important component of effective content. Meet the team Lift the veil of secrecy and tell about the team in photos and stories.
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What experience do the specialists have? What inspires them? What values do they adhere to? It is always interesting to read about this. content for blog Conduct virtual tours of your office, studio or production facilities. Publish photo reports of events the team participates in: these can be fairs, fashion exhibitions, charity events and even internal corporate events. This creates the image of an authentic and socially responsible brand. Seasonal Trends Overview Publish articles on the latest fashion trends, including current styles, fabric textures, and seasonal color palettes. The most popular format is a collection of photos from catwalk shows, accompanied by expert analysis.
Informational content will increase consumer literacy and serve as a source of inspiration for readers. selection of content for a blog Size and Style Guide Create guides that will help customers choose the right size (style) of clothing and avoid returns. Pay attention to the features of each category (T-shirts, trousers, dresses, etc.), include size charts, add photos with models - to visually demonstrate how the clothes fit on real people. If your products have any special features (for example, a looser or tighter cut), be sure to communicate this. Buyers will be grateful for such information and will make a more confident and informed purchase decision. Clothing care Share tips on how to care for your clothes.
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